Prethrift is a fashion app where people scroll a feed of real looks from real people and then tap to shop the vibe secondhand. We match creator looks to high-quality secondhand inventory at prices below online marketplaces and thrift stores.

We use existing looks from your Instagram, then match your style to secondhand inventory on the Prethrift app. When shoppers are inspired by your looks and make a purchase, you earn commission.

No reshoots. No new posting. No affiliate links.

No. We use existing content and only what you approve. You can submit any looks you want, whether they are from your Instagram, your camera roll, or a cool fit you have on right now!

You earn commission when shoppers purchase from the product feed inspired by your approved looks.

When someone taps your look, we show them a feed of secondhand items that match the style, silhouette, and vibe of what you’re wearing. Purchases from that feed are attributed back to your look.

That’s expected. Prethrift matches your look to similar secondhand pieces based on vibe, silhouette, and style. Your influence alone drives the purchase.

Your approved looks will appear in the Prethrift app as part of our discovery feed. We’re launching initially across 100+ U.S. university campuses.

Yes. Nothing goes live without your approval.

You’ll review and approve all looks before they appear in the app, and you can request changes or removals at any time.

No. You can continue using affiliate links, storefronts, brand deals, or any other platforms. Prethrift is designed to work alongside what you already do.

Prethrift is commission-based, not gifting-based. You earn when your style inspires purchases.

Our beta launch is scheduled for February.

There’s no obligation to proceed beyond reviewing a preview. You can say no at any stage.

Complete the submission form or reply “yes” to the message you received and we’ll suggest looks from your Instagram for you to review and approve.